
By having so many artists on one track, these songs can attract a massive and diverse audience.Īnother way to explain the rise of reggaeton music is its ability to get a roomful of people to start dancing tracks like Guaynaa’s Rebota make for amazing party and club music. This star-studded single that captured the attention of the whole world was not an isolated incident, and the collaboration between North American and Latin American musicians is only becoming more common.Īnother top hit with English/Spanish collaborations is “Taki Taki” by DJ Snake and Ozuna, featuring Cardi B and Selena Gomez. When another remixed version featuring Justin Bieber was released, the song became a chart topping hit in the US as well. “Despacito” by Spanish-speaking artists Luis Fonsi and Daddy Yankee became a massive success in Latin America after its release. Record labels have learned to make use of this increased market by having artists collaborate across genre lines. We can appreciate the unique cultural compilation that is Latin pop and reggaeton, while also acknowledging the barbaric nature of colonialism that may have contributed to it.Ī fusion of genres, like that of Bad Bunny’s work, allows for a merge of different genre fans. In reality, there is a complex history of migration and cultural fusion dating back to European colonization. It would be over-simplistic to talk of a straightforward cultural exchange between the United States and Latin America. Lines between genres are often blurred in music from all over the Americas, revealing that modern musical culture cannot be confined to exclusive boxes. Examples of this include Swae Lee’s “Unforgettable” or Doja Cat’s “Woman.” Moreover, the dembow rhythm has also become more and more prevalent in songs from the US.

Reggaeton has surpassed electronic dance music (EDM) and traditional country music in listeners from the United States. Of course, the influence of art and music goes both ways. Spotify’s 2020 number one artist, Bad Bunny, uses a mix of trap and reggaeton in what is often called Latin trap. Contemporary reggaeton draws from a wide variety of musical traditions, notably trap. Reggaeton originated as a Panamanian take on the Jamaican genre dance hall, but reached greater popularity with Puerto Rican artists in the early 1990s.

One possible explanation for the large influence of Latin American music - especially reggaeton - is its adaptation of popular music elements from around the world. Although only about 8 percent of the world’s population speaks Spanish, Latin American music genres continuously dominate worldwide and are having large amounts of success outside of the Spanish-speaking world.

In 2020, 11 of Spotify’s Top 50 artists around the world were Spanish speaking artists who produced music in a Latin American genre called reggaeton.
